A team of marketing experts, BJJ fanatics, and school owners, we are on a mission to double the size of 1,000 BJJ academies in the next 5 years and to help 100 athlete entrepreneurs open the doors to their own school.


We’re a team of marketing experts and Brazilian Jiu Jitsu fanatics with years of consulting, academy management, and school ownership experience. We have specialists in every major marketing arena who bring the right mix of knowledge, creativity, and experience to transform your marketing, your business, and your life.

We believe school owners should be playing to their strengths and focusing their time on the mats and in their communities, but we know how difficult that is with so many priorities. This sport can change people, and you have lives to change if you can focus on what you do well and why you got into this business in the first place.

Dirty Gi Marketing is committed to helping you do that. Our proven methods will completely transform how you position, market, and attract new students to your brand. Imagine automating your marketing and sales – so you can do you.


We care about your business, the experience of your students, and the growth of our sport. Our mission is to double the size of 1,000 academies worldwide in the next 5 years and to help 100 athlete entrepreneurs open the doors to their own academies. In the process, we’ll improve the experience, not only for the business owners, but for students/customers as well. By advancing the professionalism, environment, and success of each school and school owner, we get to indirectly participate in the life changing work you do every day.