Before your students step on the mats to compete, I\u2019ll bet you\u2019ve told them \u201cplay your game.\u201d \u00a0It\u2019s a idiom we use to mean, \u201cplay to your strengths\u201d, \u201cdo what you are good at\u201d, \u201cmake your opponent work in the positions where you are your strongest\u201d. \u00a0As coaches, we know that puts our students in the best possible position to win. Like so many lessons we get from jiu jitsu, it is sound advice not only in sport but also in business and in life. It\u2019s too bad we don\u2019t heed our own advice, sometimes.<\/p>\n
As academy owners, we try to do too many things, and it often results in us not doing any of them particularly well. \u00a0Marketer, coach, athlete, salesperson, graphic designer, videographer, instructor, learner, motivator, analyst, accountant, counselor \u2026. where does it end?<\/p>\n
At Dirty Gi Marketing, we believe that in order to win in business, just like in jiu jitsu competition, you need to be playing your game. \u00a0That is, as an academy owner, you should be doing the things you are good at. Doing the things that caused you to open a school in the first place. This almost never has anything to do with marketing, accounting, design, or sales. And by trying to do all of those things, you are in effect sending yourself out onto the competition mats NOT playing your game. \u00a0It doesn\u2019t put you in the best position to win.<\/p>\n
Your strengths are probably what got you a gym. \u00a0Maybe it was your passion for training, competition, teaching, or coaching. \u00a0Maybe it was the opportunity to change lives that you saw during your years as a student and athlete – before you opened your school. Maybe jiu jitsu changed your life along the way.<\/p>\n
So you opened a school, and now spend your time behind a computer screen trying to figure out how to craft Facebook ads that convert. Or how to engage people on social media. \u00a0Or what your website should look like & do. Or how to respond to negative reviews. It\u2019s crazy. Maybe you don\u2019t really know what you should do, so you do nothing — or you spend your precious time trying to learn how and what to do.<\/p>\n
All of this instead of doing what you should be doing: training, coaching, learning, teaching, building relationships with your students, fostering a culture at your academy, and engaging your community in the sport. \u00a0Building champions – on the mats and in life.<\/p>\n
The difference in winning or losing on the mats is often determined by whether or not you were able to \u201cplay your game\u201d. \u00a0And the same is true in business. Find credible businesses to help you in areas that are not part of your game. It will maximize your likelihood for success. \u00a0No one good is going to be free, but consider it an investment – just like mat time is an investment in getting good at jiu jitsu. That investment will result in returns that you simply cannot get yourself. As an added bonus, you will also get:<\/p>\n
I hope this encouraged you to go \u201cplay your game\u201d because it\u2019s time to change lives.<\/p>\n","protected":false},"excerpt":{"rendered":"
Before your students step on the mats to compete, I\u2019ll bet you\u2019ve told them \u201cplay your game.\u201d \u00a0It\u2019s a idiom we use to mean, \u201cplay to your strengths\u201d, \u201cdo what you are good at\u201d, \u201cmake your opponent work in the positions where you are your strongest\u201d. \u00a0As coaches, we know that puts our students in […]<\/p>\n","protected":false},"author":2,"featured_media":45128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[35],"tags":[],"yoast_head":"\n